Friday, March 11, 2011


Young act, Mo’ Cheddah, is the latest addition to the list of Soulmate Brand Ambassadors. She was weeks back unveiled by the hair care giants as one of those to help in their quest to capture the younger generation of hair product users in a deal puportedly worth N5million.  

She joins another young female act, Kel, on the books of Soulmate based on her latest ratings, acceptability and popularity. Her debut album, THE FRANCHISE CELEBRITY, was released last year and she has since gone on to become one of the most recognizable musical faces in the country. She has bagged major awards, such as ‘Most Promising Act to Watch’ (Nigerian Entertainment Awards 2010); ‘Most Gifted Female’ (Channel O Music Video Awards 2010); and ‘Best New Act’ (MTV Africa Music Awards 2010). She was also nominated at the Soundcity Music Video Awards as the ‘Discovery of the Year’.

Kel on her part is on the path of resurgence in her career after settling her dispute with her former label, CAPITAL HILL MUSIC, owned by video director, Clarence Peters. She is on the verge of dropping a couple of singles and videos after earlier releasing a single, ‘Action,’ which is still being rotated on radio. Kel was initially signed with Beat FM’s Gbemi Olateru Olagbegi a year ago as Soulmate sought to reach out to the younger generation and adding a fast rising act like Mo’ Cheddah only goes further to show their commitment to that goal.

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